InovaOne (www.inovaone.com) recently launched storefloors web-centric marketing initiative. The initiative included a refreshed brand identity, an interactive video centric website (www.storefloors.com) and lead generation marketing collateral.

Utilizing the latest in web-centric video marketing technologies for the design and launch of storefloors website, InovaOne provided a platform for storefloors to convey compelling messages to their targeted audiences through integrated video navigation. “Tech savvy customers are looking for clear and concise info via a company’s website,” says Steve Sanford, CEO of InovaOne. “By utilizing well produced and integrated web video, we can deliver information quicker and with more clarity to today’s web viewers.”

“InovaOne did an amazing job of refreshing our brand positioning, creating a highly interactive website and spot-on lead generation marketing collateral that clearly conveys our passion for flooring and our focus on increasing our clients productivity,” said Earl Wasserman, Founder and Chief Innovations Officer. “InovaOne’s creative designers, video producers, motion graphics experts and web developers all worked together to create an amazing experience for our audience.”

storefloors provides comprehensive flooring solutions to customers in the retail, franchising and architecture design spaces. Their services range from design consultation to flooring selection, brand enforcement, national account pricing, single source purchasing, shipment tracking and delivery coordination.

InovaOne Studios, Inc. was founded in 2004 as a web-centric marketing and technology agency. They specialize in communication consulting, brand identity development, SEM/SEO technologies, lead generation systems, creative design, video production, web development and outsourced marketing services to the Small and Medium Business (SMB) markets.

Ben J. Dyer, President of Innovations Publishing LLC (www.innovationspublishing.com), General Partner of Cordova Intellimedia Ventures (www.cordovaventures.com) and Managing General Partner of the Atlanta Life Venture Fund, has been elected to serve on the Board of Directors for InovaOne Studios, Inc. (www.inovaone.com). Mr. Dyer holds a Bachelor of Industrial Engineering degree with highest honor from Georgia Tech, and an M.B.A. in finance from Georgia State University, also with highest honor.

Mr. Dyer stated, “InovaOne has a very intriguing and comprehensive suite of marketing technologies and services that take full advantage of today’s SEO/SEM driven web-centric marketplace. I really think they’ve created a unique positioning for their platform with the Small and Medium business marketplace. I am looking forward to serving on their Board and helping them significantly grow their business and expedite their expansion plans.”

“Ben is an extremely intelligent and experienced entrepreneur and leader within the investment community,” said InovaOne CEO Steve Sanford. “He will add tremendous value to InovaOne on numerous fronts. We are looking forward to having him serve on our Board and provide us with invaluable experience during our expansion.”

InovaOne Studios, Inc. was founded in 2004 as a web-centric marketing and technology agency. They specialize in communication consulting, brand identity development, SEM/SEO technologies, lead generation systems, creative design, video production, web development and outsourced marketing services to the Small and Medium Business (SMB) markets.

InovaOne’s (www.inovaone.com) team of key executives will be attending the International Franchise Association’s (IFA) 48th National Convention held in Orlando, Florida from February 9-12.

The IFA National Convention is the premier educational and networking event in franchising. Their 2007 Convention in Las Vegas was a huge success with over 3,100 attendees. Many of the most knowledgeable franchise executives along with influential national leaders will be at this year’s event in Orlando. The keynote speaker for the opening session will be General Colin L. Powell, USA (Ret), the 65th Secretary of State.

“InovaOne is proud to be a member of the IFA and we look forward to collaborating with some of the top business executives in franchising at this year’s annual convention,” says Steve Sanford, CEO of InovaOne.

InovaOne is a web-centric marketing and lead generation agency that serves the franchising industry. Their franchise-centric client list includes Geeks On Call, FranNet, SMARTBOX, Coit Services, storefloors and others. InovaOne will be launching new web-centric marketing campaigns for a number of these clients within the next few weeks.

The IFA’s (www.franchise.org) mission is to protect, enhance and promote franchising and they have a vision to be the preeminent voice and acknowledged leader for franchising worldwide.

InovaOne Studios, Inc. was founded in 2004 as a web-centric marketing and technology agency. They specialize in communication consulting, brand identity development, SEM/SEO technologies, lead generation systems, creative design, video production, web development and outsourced marketing services to the Small and Medium Business (SMB) markets.

Contributed by Steve Sanford, CEO

In just about every conversation I have with customers and colleagues these days, the most prevalent topics are Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Lead Generation. The reality is that there is so much confusion and misinformation in the industry these days, that most companies and marketers really have no clue what to do or know what really works.

The reality is that SEO/SEM and Lead Generation have to been done in concert and don’t really do much good in isolation. To run an effective marketing strategy that encompasses these methods, companies must create an integrated program that systematically measures effectiveness. In addition to a well crafted strategy that utilizes these tools correctly, companies must have CRM and CEM programs in place that manage leads and drive closed sales. Over the next few posts in this blog, I plan to explain how an effective strategy can be achieved by any company. One thing is for sure, if any marketer believes that running a thirty-day test with google ad-words and playing with meta-tags will suffice as a SEO/SEM strategy, then the reality is that the money spent on these efforts would be better invested in a bank savings account since some return on investment is better than none.

Rule Number 1: SEO/SEM is a managed long term process that requires discipline and commitment. If this one rule is followed the chances of success are likely. Statistical data for successful programs that I have personally evaluated almost always take at least 4-6 months to see real results.

Stay Tuned … More to Come

Contributed by Benj Smith, President, InovaOne

I do a fair amount of website research. The one major blunder I see in the majority of the websites that I visit is the large amount of text throughout the sites. It’s like whoever can tell their story using the most words wins (but in reality they lose).

I have one thing to say…Stop It! No one is reading your long, boring, confusing stories about who you are, what you do, how long you’ve been doing it, blah, blah, blah. And no it isn’t a good SEM/SEO strategy either.

Viewers today are looking for simple, direct, short messages that quickly convey credible and compelling messages about your products and services. That’s why web-based video with motion graphics (done right) are proving to be very successful in drawing viewers into your site and driving them to take action.

Check out these sites and notice how they effectively utilize short videos with integrated motion graphics to tell their story.

http://www.1800905GEEK.com
http://www.customercentric.com

So please, please, please quit boring your audience away from your company.

InovaOne (www.inovaone.com) recently launched CustomerCentric Selling®, Inc.’s, new video centric website for sales and marketing (www.customercentric.com).

Utilizing the latest in Web-Centric Video technologies for the design and launch of CustomerCentric Selling’s website, InovaOne provides a platform for CCS that clearly and concisely communicates to their audience with tightly integrated video navigation and messaging. “This is how customers want info, concise and direct” says Steve Sanford, CEO of InovaOne, “Web viewers get information quicker and with more clarity by using well produced and integrated web video.”

“InovaOne did a fantastic job of creating a highly interactive website that clearly conveys the sales and marketing challenges that organizations face today, our approach for overcoming those challenges and how to quickly get started implementing our proven CustomerCentric Selling® methodology.” said Frank Visgatis, Co-Founder and Co-Author. “InovaOne’s creative designers, video producers, motion graphics experts and web developers all worked together to create an amazing experience for our web viewers.”

CustomerCentric Selling® (CCS) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with Sales Ready Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts. Clients such as Microsoft, Hewlett Packard, Business Objects, Rockwell Automation, EMC and Raytheon have deployed CCS worldwide.

InovaOne Studios, Inc. was founded in 2004 as a full-service strategic consulting and marketing firm. They specialize in communication consulting, marketing consulting, brand identity development, creative design, interactive video production, web development and managed services.

Contributed by Benj Smith, President, InovaOne

Recently, a Public Relations guru asked me, “How do you see the marketing industry evolving over the next decade?” “Who knows,” was my response. Ten years is a long time. When I worked at a Fortune 500 company, we made a decision in the early nineties to focus on a three year planning model because our consumers, customers and competitors were changing too fast to spend any time trying to plan beyond a three year window. In reality, what we planned three years out rarely came close to what we actually did three years later.

That said, I do think marketers and agencies will need to be even more nimble and responsive to change. We simply don’t have the time to create and deliver brand and marketing solutions in a 12-18 month window. Our creative windows are getting smaller and smaller.

At InovaOne, the creative cycles for our clients average 90 to 120 days. This includes conducting market assessments, refreshing or developing a brand identity, creating the artwork and messaging, developing the technical landscape such as websites, HTML emails, web-based video with integrated motion graphics, etc. and getting the collateral into the marketplace. This isn’t the norm in bigger, slower agencies. However, this is what clients need in today’s fast paced, technologically savvy marketplace. We simply have to get real business results through marketing on a faster time line, at a higher level of creativity and through technology centric solutions.

InovaOne (www.inovaone.com) recently unveiled the new video centric McAuliffe Message Media (M3) website (www.m3media.com). M3 is a strategy, media and Internet firm. Doug McAuliffe is the principal strategist and commercial-maker for M3. Doug has helped win twenty-three U.S. races, served as a media consultant for the National Republican Senatorial Campaign Committee the last four cycles (’00 – ’06), as well as for the Republican Governors Association and was the media strategist for the Republican National Committee’s national independent media expenditure campaign for President George W. Bush.

M3’s commercial work has been featured on national news programs and in newspapers across the country including: Meet the Press, NBC Evening News, ABC World News Tonight, CNN, MSNBC, Fox News, Nightline, The New York Times, The Wall Street Journal and other advertising publications.

“We are proud M3’s award-winning media is recognized for its stylized and creative presentation and clear-cut messaging,” said McAuliffe. “InovaOne has done a fantastic job working with us to create a video-centric web presence that clearly captures the essence of who we are and what we do. Their work with us exceeded our expectations and we look forward to a long and successful partnership with InovaOne.”

InovaOne Studios, Inc. was founded in 2004 as a full-service strategic consulting and marketing firm. They specialize in communication consulting, marketing consulting, brand identity development, creative design, interactive video production, web development and managed services.

InovaOne Studios, Inc. is giving back to its community by donating communication consulting and creative design expertise to the C5 Youth Foundation.

The C5 Youth Foundation (www.C5YouthFoundation.org) formerly known as
The Camp Coca-Cola Foundation, inspires high-potential youth from risk-filled environments to pursue personal success, prepares them for college, work and life, and motivates them to become role models for others in their communities.

“We are extremely thankful and appreciative of the entire InovaOne team,” said Paul Gunderson, Executive Director. “Their creative design and web-centric video marketing services are amazing. We simply couldn’t be happier that they are donating their expertise and talent to help us achieve our mission.”

InovaOne and the C5 Youth Foundation have already begun collaborating on a number of critical communication initiatives. “The C5 Youth Foundation has provided us with an excellent opportunity to give back to the community and for that we are very grateful,” said InovaOne’s CEO Steve Sanford. “We are truly proud of the work they are doing to invest in the leadership development of young people across this country.”

The C5 Youth Foundation was established in 2001 to change the odds for
high-potential teens from risk-filled environments. With an innovative and
comprehensive five-year leadership development program, C5 inspires youth
to be character-driven, community-focused, challenge-ready, college-bound
and committed to a better future. C5 currently operates programs in the
Los Angeles, Boston, Atlanta, and Dallas/Ft.Worth/Austin areas.

InovaOne Studios, Inc. (www.inovaone.com) was founded in 2004 as a full-service creative agency led by business development and creative design experts. The company’s full-service approach provides exceptional brand clarity and cohesion by supplying clients with one source for all brand, messaging, advertising and marketing needs.

Benj Smith, previously the Chief Marketing Officer at InovaOne (www.inovaone.com), has been named President of InovaOne. Benj is a business professional with over 20 years of strategic planning and operational leadership experience.

Smith began his career at The Coca-Cola Company. There, he held leadership positions within their Information Technology, Customer Management and Strategic Project Management organizations. He also played a leadership role in strategic planning and leadership development for a national non-profit organization.

“Benj has been instrumental in helping InovaOne expand its portfolio of clients and implement more effective and efficient business processes,” said InovaOne CEO Steve Sanford. “To say that his diverse business expertise has really benefited the company would be an understatement. We’re thrilled to have him as a key member of our leadership team.”

InovaOne Studios, Inc. (www.inovaone.com) was founded in 2004 as a full-service creative agency led by business development and creative design experts. The company’s full-service approach provides exceptional brand clarity and cohesion by supplying clients with one source for all brand, messaging, advertising and marketing needs.